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Pivot to Products

Module 1 - Let's get going

Welcome to Pivot to Products
How Pivot to Products works
Is this your story?
How changing to a product-based business changes this
Inspiring examples

Module 2

Module 2 - getting into this
What is productising?
Where's the money?
Serious scaling up
Increased freedom
Where's the fun?
Why people fail

Module 3

How productising fits into your existing business
Productised services and stand-alone products
Products for people with smaller budgets
Add products on the side
Gradually replace your service income
When you might need something brand new

Module 4 - The five foundations of successful product businesses

What are the five foundations?

Foundation 1 - Your magic and how to make the most of it

What kind of magic am I talking about
Your magic and your big idea
How to make products from your expertise

Foundation 2 - Your product ecosystem

What exactly is a product ecosystem and why do you need one
Tips on modular development
What other skills do you need to think about
Which ones will be stars? Or dogs?
Different formats, different price points
How to start brainstorming product ideas

Foundation 3 - Your platform

Why you need a platform
You don't need multiple platforms right now

Foundation 4 - Solving clients problems

How do your products solve your client's problems
Who do you serve?

Foundation 5 - Your attractor

Your lead magnet
Start talking to people now

How to get started

Finalising your list of products
Rapid development techniques
Let's check we have everything we need
How the Productise Your Expertise programme can help

Your lead magnet

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