Module 1 - Let's get going

Welcome to Pivot to Products

How Pivot to Products works

Is this your story?

How changing to a product-based business changes this

Inspiring examples

Module 2

Module 2 - getting into this

What is productising?

Where's the money?

Serious scaling up

Increased freedom

Where's the fun?

Why people fail

Module 3

How productising fits into your existing business

Productised services and stand-alone products

Products for people with smaller budgets

Add products on the side

Gradually replace your service income

When you might need something brand new

Module 4 - The five foundations of successful product businesses

What are the five foundations?

Foundation 1 - Your magic and how to make the most of it

What kind of magic am I talking about

Your magic and your big idea

How to make products from your expertise

Foundation 2 - Your product ecosystem

What exactly is a product ecosystem and why do you need one

Tips on modular development

What other skills do you need to think about

Which ones will be stars? Or dogs?

Different formats, different price points

How to start brainstorming product ideas

Foundation 3 - Your platform

Why you need a platform

You don't need multiple platforms right now

Foundation 4 - Solving clients problems

How do your products solve your client's problems

Who do you serve?

Foundation 5 - Your attractor

Your lead magnet

Start talking to people now

How to get started

Finalising your list of products

Rapid development techniques

Let's check we have everything we need

How the Productise Your Expertise programme can help

How changing to a product-based business changes this

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