Adventures in Products
Pivot to Products
Module 1 - Let's get going
Welcome to Pivot to Products
How Pivot to Products works
Is this your story?
How changing to a product-based business changes this
Module 2 - getting into this
What is productising?
Where's the money?
Serious scaling up
Where's the fun?
Why people fail
How productising fits into your existing business
Productised services and stand-alone products
Products for people with smaller budgets
Add products on the side
Gradually replace your service income
When you might need something brand new
Module 4 - The five foundations of successful product businesses
What are the five foundations?
Foundation 1 - Your magic and how to make the most of it
What kind of magic am I talking about
Your magic and your big idea
How to make products from your expertise
Foundation 2 - Your product ecosystem
What exactly is a product ecosystem and why do you need one
Tips on modular development
What other skills do you need to think about
Which ones will be stars? Or dogs?
Different formats, different price points
How to start brainstorming product ideas
Foundation 3 - Your platform
Why you need a platform
You don't need multiple platforms right now
Foundation 4 - Solving clients problems
How do your products solve your client's problems
Who do you serve?
Foundation 5 - Your attractor
Your lead magnet
Start talking to people now
How to get started
Finalising your list of products
Rapid development techniques
Let's check we have everything we need
How the Productise Your Expertise programme can help
Where’s the money?
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