Adventures in Products
Pivot to Products
Module 1 - Let's get going
How Pivot to Products works
Is this your story?
How changing to a product-based business changes this
Welcome to Module 2 - the opportunities
Where's the money?
Where's the fun?
Why people fail
How productising fits into your existing business
Productised services and stand-alone products
Use case 1 - Introductory products
Use case 2 - Products for people with smaller budgets
Use case 3 - Add products on the side
Use case 4 - Gradually replace your service income
Use case 5 - Productised services to make life easier for everyone
Use case 6 - When you might need something brand new
The five foundations of successful product businesses
What are the five foundations?
An advanced example reverse engineered
Foundation 1 - Your magic and how to make the most of it
What kind of magic am I talking about
How to make products from your expertise
What other skills do you need to think about
Foundation 2 - Your platform
Why you need a platform
Different kinds of platforms
You don't need multiple platforms right now
Foundation 3 - Solving clients problems
Who do you serve?
The big Venn diagram
Foundation 4 - Your attractor
Getting a clear statement of who you are and how you help
Your lead magnet
Ideas for attracting the right people
Start talking to people now
Foundation 5 - Your product ecosystem
What exactly is a product ecosystem and why do you need one
The idea of products as assets
Which ones will be stars? Or dogs?
Different formats, different price points
How to start brainstorming product ideas
Testing product ideas
Tips on modular development
How to get started
Let's check we have everything we need
How the Productise Your Expertise programme can help
Action 1 - Prioritise time
Action 2 - Work out your ecosystem
Action 3 - Shortlist your product ideas
Action 4 - Test your shortlisted ideas
Action 5 - Decide on your priority products
How you can get more support on your journey
Where’s the money?