We Have Product Lift-Off!

Product Lift-Off! is a friendly, facilitated group of talented business owners with products to sell. Joining together to focus on building our audiences and selling a lot more of our beautiful and useful products.

Product Lift-Off! is the key to success in scaling your product-based business. Stop trying to do this all on your own and join forces to move forward together.

Let’s talk about who this is for…

Product Lift-Off! is for established business owners who already have at least one product finished and on sale. You’ve achieved your first sales and you are ambitious to get to the next stage. You’re ready to sell at scale and ready to see many more people buying the products you’ve created.

And you’re ready to make a whole lot more money and reclaim freedom over your diary so you can work wherever, whenever and however you like.

Whether you:

  • Finished your product last month and realised that you haven’t yet attracted a big enough audience to achieve the sales you hoped for
  • Have a new brand and multiple products you’re working on
  • Already have several products on sale, but want to see them go higher

You’re in the right place

Lift-Off! will give you the tools, techniques and tactics you need to reach the next stage. And at the same time, you’ll be surrounded by supportive friends who will hold you accountable for getting into action.

What powers Product Lift-Off?

1 .

Identify early wins

When you join,we’ll formulate a plan specifically for you, based on the areas where you are already strong, and get you going. This is all about developing early momentum and a positive feedback loop of sales.

2 .

Get into action

Because you’re part of a bigger group of people going on a similar journey to you and matching your ambition and enthusiasm, your activity levels and progress will immediately be stronger and faster.

3 .

Learn tons about online marketing

You’ll be part of regular workshops on online marketing tactics and techniques. And you’ll be applying these in a structured way as part of our experiment methodology, testing and iterating as you go.

4 .

Systems building

I’ll encourage you to build systems and automations for your marketing. As you go further, those systems will be strong assets in your business, freeing up your time to spend on new products. Or time off. You choose.

5 .


Product Lift-Off is full of inspiration. Success stories from around the world, ideas you can apply directly and immediately in your business plus seeing what others in the group are achieving, your eyes (and ambitions) will be wide with inspiration.

6 .


We’ll all be conducting a whole bunch of experiments in Product Lift-Off! This helps us to find out what works, and then repeat this with another experiment to improve again. The experiment methodology plus sharing our results in the group adds fuel to your fire.

But above all else

Product Lift-Off! will mean that you are no longer alone, trying out different tactics and wondering when you’ll finally see the sales numbers you want. You’ll be with a group of people all moving forward with confidence – because we know what we’re doing and why we’re doing it.

And, Product Lift-Off! will give you the framework to put what your business needs in place to generate consistent, scalable revenue from your products. This will give you the confidence to make that lucrative leap from the trap of trading time for money and the fear of feast or famine.

You’ve done the hard part, but the sales aren’t quite there yet.

You’ve made your beautiful products, pouring your heart and soul plus a whole load of the skills and expertise you’ve developed over the years. And you know they’re great; you’re getting fabulous customer feedback.


While your attention has been on making the products and keeping everything else in your business and your life on track, you haven’t yet built enough of an audience to ensure that you can sell at the scale you want. And you’re uncertain/unsure of the next step – how to grow your tribe.

The good news is:

There’s a clear methodology for you to accelerate and get going. You’ve already done the difficult part of creating the products and getting your very first customers.

How Product Lift-Off will work for you

You’ve already researched/read/seen a good few supposed methodologies for growing an audience. But somehow, they just don’t ring true for you. It doesn’t feel like this is right for your products and your audience.

And that’s because, frankly, these one-size-fits-all ways of building funnels and growing lists are out of date for 2024. And because they never did work for everyone. Don’t get me started, but you know these “experts” with their “secrets” are a scam.

What you need is someone who has been around the block, seen dozens and dozens of different combinations of tactics, and can help you pick out the best way forward for you, what you want to achieve and what’s going to work with your unique set of ideal customers.

You need the Adventures in Products tactic-testing, data-driven marketing experiment methodology to push forward and maximise the impact of your marketing. We are going to bring the people you can help the most to you and make them your biggest fans.

Once you’ve got that, all you need is some help in getting that into a rinse-and-repeat system.

Surround yourself with other people on the same journey who get what you’re trying to achieve and can speak the same language as you, and you’re off to the stars.

Monthly meet ups

Guides and resources

Sprints and challenges

Private group, ask questions, get support

Who’s behind this?

I’m Julia Chanteray.

Julia Chanteray - founder of Adventures in Products and Product Lift-Off!

For more than 20 years, I’ve been working with all kinds of small business owners who want to grow and scale their businesses. That’s added up to hundreds of companies and thousands of deep conversations with founders.

Time to start selling big time

But I’ve also noticed that the founders with this deep expertise are often challenged by the need to adopt the more active marketing needed when you’re selling products.

Why I created Product Lift-Off!

That’s why, I’ve combined the accountability acceleration you get in joining a group of like minded business owners, my learning of what works in marketing garnered over those 20+ years, and the experiment methodology to ensure you’re only spending your valuable time on what works for you.

Join us - 100% risk free

Join us for Lift-Off!

If you find it’s not for you, just let me know and I’ll sort out a full refund.

Small print – 

  • Full refund within the first 60 days on both plans
  • After 60 days, I’ll refund any unused time on the annual plan
  • Cancel whenever you want on the monthly plan

Questions About Product Lift-Off!

How exactly does this work?

You’ll be part of a group of founders who have already made at least part of the transition from trading time for money to building a product-based business.

Lift-Off! is all about us supporting one another to get to the next stage. So we will be getting together regularly on Zoom, for our accountability meet-ups and for regular how-to tutorials and techniques from Julia Chanteray and other experts. And in between the meet-ups we’ll be keeping in touch asynchronously through our private app and community. Over time, you’ll be invited to join sprints, celebrate achievements and plan your next steps.

I want to make some serious money right now. Will this group help me to do that?

Yes. We can’t do the work for you, but we can support you through that process of hard work by cheering you on and celebrating when you achieve your goals. And, the resources here will cut your learning curve dramatically, because we all go faster if we’re with trusted guides who have done this before.

My aim is to cut down one-to-one client work dramatically in the next six months? How will Lift-Off! do that?

Now you’ve got your first products out in the world; you need to build your tribe and accelerate the number of sales coming in each week. That’s exactly what Product Lift-Off! is all about. You’ll learn much more about the marketing techniques you need to boost your sales, and we’ll hold your hand and be on your side so you can make this happen. And through our Adventures in Products tactic-testing, data-driven marketing experiment methodology, we’ll ensure that you only spend your time on marketing actions that work for you.

I’m still feeling frustrated that I launched my first products and, to be honest, hardly anyone bought. Will this help?

I feel your pain – of course, you’re disappointed when you’ve built something and not had the uptake that you hoped for.

And to be honest, this happens to a lot of product creators. Sometimes, it’s just necessary to get obsessed with building the product, and we miss out on building the audience. Or we just didn’t have the time to invest in marketing and building our list.

But you’ve done most of the hard work in getting your products out. I’d encourage you to join us in Product Lift-Off! and get going generating the Return on Effort you want to see.

Can I pay upfront?

Yes. If you don’t want to mess about with monthly billing, you can pay for a year’s membership upfront, which is £1250 plus VAT. This does make it £190 cheaper, which is nice. And the guarantee still stands on the annual plan. If you decide to leave, I’ll refund the remainder of the year.

Note that the annual plan will renew automatically twelve months after you join.

Join Product Lift-Off!

Be part of Product Lift-Off!

Product Lift-Off! is more than a group. It’s more than live online learning sessions. It’s what you need if you want to get serious about getting into action with marketing your products.

Join Product Lift-Off!

£120 per month + VAT

Pay monthly option, full money back guarantee

Product Lift-Off

Product Lift-Off!

Annual plan - £1250 + VAT

Less hassle plus save £190 by paying upfront. Full money back guarantee.

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What Federico thinks

Federico Tomassetti, CEO of Strumenta

“Accessing the expertise of Julia helps us move forward much more confidently.

“And this helps us identify our blindspots because you don’t know what you don’t know. But hopefully, Julia can help you identify what you don’t know.”