Productising Workshops
Roughly once a month, I run an hour-long, free to attend, workshop on a different aspect of productising your expertise. All the workshops are participative, come with your questions, ideas and join in.
Join us for productising workshops soon
The future of online courses and programmes – 2025 update
I’m predicting some big changes to online courses in 2025. In particular, the days of the video-only self-learning course are pretty much over. And we’re seeing a lot more hybrid courses, especially for higher-ticket courses.
This workshop will dig into these trends for 2025. If you already sell an online course, or you’re thinking about creating one, you should definitely come along.
This workshop will dig into these trends for 2025. If you already sell an online course, or you’re thinking about creating one, you should definitely come along.
Find your magic, your superpower, and your secret sauce...
I can tell there's something about you that's super special. And that you can use whatever that magic is. If we can find your superpower and within your superpower, we can distil your secret sauce.
When you can productise your expertise, your magic, superpowers and secret sauce are the foundation, the fuel for the products that you're going to make. Everyone focuses on the format for their products, but the important part is being able to package up your magic for clients in a product instead of a billable hour.
Because this is such an important part of getting ready to make products (and being able to make money out of products) I go on about this all the time. I'm running a free hour long workshop on Thursday the 20th February, at 4:00 PM (UK time) dedicated to helping you find your magic.
Come along. It could be the most important hour you've ever spent.
When you can productise your expertise, your magic, superpowers and secret sauce are the foundation, the fuel for the products that you're going to make. Everyone focuses on the format for their products, but the important part is being able to package up your magic for clients in a product instead of a billable hour.
Because this is such an important part of getting ready to make products (and being able to make money out of products) I go on about this all the time. I'm running a free hour long workshop on Thursday the 20th February, at 4:00 PM (UK time) dedicated to helping you find your magic.
Come along. It could be the most important hour you've ever spent.
Potential products for writers
I hear your pain. Copywriters, editors, journalists…2024 was a difficult year for those who make their living by the pen.
It’s clear that the rules have changed. And when the world changes, the only winners are the folk who change their own rules of engagement.
Historically, writers have been paid by the assignment/project or by the day. That’s one business model, but at this point in history, I suggest that it’s not the one that takes your further.
Instead of writing for clients, why not seize the value of your work and develop your own intellectual property? Instead of moaning that day rates are not what they used to be – why not ditch the whole idea of trading time for money?
Instead of being a keyboard clunker for hire, why not come with me, find your unique magic and productise your expertise.
Get started by coming to the workshop I’m running on the 27th March at 4pm. This session will be focused solely on how writers can create and sell products.
It’s clear that the rules have changed. And when the world changes, the only winners are the folk who change their own rules of engagement.
Historically, writers have been paid by the assignment/project or by the day. That’s one business model, but at this point in history, I suggest that it’s not the one that takes your further.
Instead of writing for clients, why not seize the value of your work and develop your own intellectual property? Instead of moaning that day rates are not what they used to be – why not ditch the whole idea of trading time for money?
Instead of being a keyboard clunker for hire, why not come with me, find your unique magic and productise your expertise.
Get started by coming to the workshop I’m running on the 27th March at 4pm. This session will be focused solely on how writers can create and sell products.
Go deep into productising right now
I’d love you to come to one of the hour-long productising workshops. They’re full of useful ideas, tips and thoughts on specific areas of building a product-based business.
But maybe you don’t want to wait for the workshop. Maybe you want to go deep into your journey of learning how to make (and sell) products right now.
In which case, you should get going with the Pivot to Products course for immediate access or join us fo the next full six month programme Productise Your Expertise.
Pivot to Products
Price: £199 inc VAT
The Pivot to Products course gets you started on your journey of developing products, laying a deep foundation so you’re ready to build your full product ecosystem. You’ll understand how to get started and work out who your products (and productised services) are for and what problems you solve for your audience. Highly recommended when you’re thinking about your first product.
Pivot to Products 
Productise Your Expertise
Price: £1880 inc VAT
For when you are proud of what you do for your clients and want to work with more people, make a bigger impact, and increase profits. Productise Your Expertise is a step-by-step six-month programme supporting you to develop a beautiful ecosystem of products that all work together. And get them in front of clients who want to buy them.
Productise Your Expertise 
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