I’ve spent hundreds of hours reading, researching and reverse engineering successful products businesses. And I’ve worked with dozens of clients who have productised what they do. This article shares that knowledge and helps you to get started on understanding how to build your product ecosystem from the start.

And on its own, it will be enough to get you started. But it doesn’t have all of the good stuff.
If you want the deep dive, the genuine jewels and every last nugget of gold on productised services, you’ll need to get yourself onto the Pivot to Products course or the Productise Your Expertise programme.

This Mission Guide will give you your route. The courses and programmes will get you to where you want to go.