MODULE 1 - Why You Should Productise Your Expertise
MODULE 2 - The Kind of Products You Can Do
MODULE 3 - Your Big Idea
MODULE 4 - How to get your customers lined up and ready to buy
MODULE 5 - Nail your big idea - starting to short list your products and work on your ecosystem
MODULE 6 - Pricing
MODULE 7 - Planning your products
MODULE 8 - Getting going with your priority products
MODULE 9 - Cracking on
MODULE 10 - Attracting customers while you're making your products
MODULE 11 - Getting ready for launch
MODULE 12 - Launches
MODULE 13 - Test your new products
Exercise Two – who do you want to serve?
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