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Productise Your Expertise

MODULE 1 - Why You Should Productise Your Expertise

Welcome to Productise Your Expertise
Let's get started
Some tips for making Productise Your Expertise work for you
Getting ready for Module 2

MODULE 2 - The Kind of Products You Can Do

Introduction to Module 2
Glossary
Stand-alone products vs Productised Services - what's the difference?
Your guide to different types of products
Your product ecosystem
Example of a great productised service
Example - Six figure audits
Getting ready for Module 3

MODULE 3 - Your Big Idea

Your Big Idea
Exercise One
Finding your ideal customer
Storybrand - an alternative approach to finding your ideal customer
Exercise Two - who do you want to serve?

MODULE 4 - How to get your customers lined up and ready to buy

Welcome to Module 4
How we're going to do this
Setting up your lead magnet and email nurturing
Handling the tech
Summing up Module 4

MODULE 5 - Nail your big idea - starting to short list your products and work on your ecosystem

Welcome to Module 5
Nailing your idea
The relationship between your big idea and the products you're going to create
Inspiring examples
Where you should be by now with your products

MODULE 6 - Pricing

Introduction to Module 6
Setting the right price for your products
Sweetspot pricing for products step by step
Pricing clever stuff
Pricing examples

MODULE 7 - Planning your products

Welcome to Module 7
Deciding on your priority products
Planning out how to get going on your priority products
Start with the sales page

MODULE 8 - Getting going with your priority products

Welcome to Module 8
Prioritising and planning to get going quickly
Priority products which are productised services
Understanding the paywall - make sure you watch this
How to make (and get paid for) your products
Tips on how to make document based products
How to make paid newsletters
Making audio-only products
Spreadsheets and calculator based products
Online courses
Tips for making great videos for your products

MODULE 9 - Cracking on

Welcome to Module 9

MODULE 10 - Attracting customers while you're making your products

Attracting customers while you're making your products
Using networks and relationships
Dream 100
Content marketing
Using ads to attract customers
What to do with all your leads

MODULE 11 - Getting ready for launch

Welcome to Module 11
Different approaches to launches
What you need to have in place for your launch
Extra engagement before launch

MODULE 12 - Launches

Welcome to Module 12
The different elements of a successful launch
How launches work over time
What to expect in terms of sales
The simplest launch ever - the three email launch
Sending individual emails
Full email sequence launch - best for most launches
Video launch
Reusable assets and the modular approach

MODULE 13 - Test your new products

Welcome to Module 13
The nature of experiments
What and how to test and experiment with
Tweaking and Improving

NEXT STEPS

Keep the good work going

Exercise Two – who do you want to serve?

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